Conflict to Connection: Mastering Client Communication Presented by Shannon Tupes

Aviation Room TBC Hall 5

3:30 PM - 4:30 PM FRI. APR. 3

Managing difficult client interactions is one of the most challenging parts of grooming. In this seminar, Shannon Tupes shares practical, real-world strategies for handling tough conversations with confidence and professionalism. Learn how to set clear, realistic expectations, communicate boundaries effectively, and build trust from the very first interaction.

This session focuses on shifting relationships through better communication—helping groomers turn challenging clients into loyal, long-term supporters. Attendees will leave with tools they can apply immediately to create smoother appointments, stronger client relationships, and a more positive salon environment.

Seminar $95

“When you register for any Tru North Grooming Show seminar or all-inclusive day(s) pass, you’ll receive a complimentary weekend pass to the Canadian Pet Expo April 3-5th—included with your registration”